# Traffic Sources Identification

Created: 25.08.2023

Updated: 25.08.2023 

Author: Polina A.

## Traffic sources types

* **Direct:** users who have come to the site directly by entering the website URL in the browser's address bar, clicking a bookmark, or via email. These users do not have information about a referring site.
* **Search:** users who have come from search engines. [Search engines list](#search-engines-list)
* **Paid Search:**
  * Users who have come from Google SEM campaigns (paid traffic). Their referring domain is "googleadservices," and the first pageview in the session contains the URL parameter 'gclid' or 'gclsrc'.
  * Users who have come from Yandex SEM campaigns. Their referring domain is 'yandex,' and the first pageview in the session contains the URL parameter 'yclid.'
* **Social:** users who have come from major social platforms. [Social networks list](#social-networks-list)
* **Referral:** users who have been redirected to your site from a third-party site that is not a search engine, social network, or paid traffic.

{% hint style="info" %}
All traffic sources use the referring domain as a parameter. You can view the referring URL (previous URL) in a session by entering "document.referrer" in your browser's console (usually found in the browser's developer tools).
{% endhint %}

## Data collection

In the front-end implementation, the information about the referring domain is collected by the script. In the server-side API implementation, the information is taken from `context.page.referrer` parameter of calls to `page` or `choose` endpoints.

## Order of applying rules regarding the traffic source

1. Direct
2. Paid Search
3. Search
4. Social
5. Referral

## Search engines list

{% hint style="info" %}
All domains listed below include all protocols and subdomains (including “www”), i.e., *about.com* includes:

<http://about.com>

<https://about.com&#x20>;

<http://.*about.com>&#x20;

<https://.*about.com>
{% endhint %}

* [360.cn](http://360.cn/)
* about.com
* ask.com
* baidu.com
* [biglobe.ne.jp](http://biglobe.ne.jp/)
* bing.com
* daum.net
* duckduckgo.com
* [ecosia.org](http://ecosia.org/)
* google..\* — using regular expressions, variations such as [google.kz](http://google.kz/), [google.ua](http://google.ua/), and others are also considered.
* [goo.ne.jp](http://goo.ne.jp/)
* [isearch.avg.com](http://isearch.avg.com/)
* kvasir.no
* lycos..\* — using regular expressions, other variations are also considered.
* nortonsafe.search.ask.com
* rambler.ru
* search.aol.com
* [search.centrum.cz](http://search.centrum.cz/)
* search.com
* search.naver.com
* [search.tut.by](http://search.tut.by/)
* [search.ukr.net](http://search.ukr.net/)
* search.virgilio.it
* [search1.me](http://search1.me/)
* [smt.docomo.ne.jp](http://smt.docomo.ne.jp/)
* [so.com](http://so.com/)
* [sogou.com](http://sogou.com/)
* [startsiden.no](http://startsiden.no/)
* [szukaj.onet.pl](http://szukaj.onet.pl/)
* [qwant.com](http://qwant.com/)
* [wp.pl](http://wp.pl/)
* xfinity.com
* searchlock.com
* yahoo..\* — using regular expressions, other variations are also considered.
* yandex..\* — using regular expressions, variations such as yandex.kz, yandex.ua, and others are also considered.

## Social networks list

* ask.fm
* badoo.com
* classmates.com
* corp.stumbleupon.com
* digg.com
* disqus.com
* dzen.ru
* ello.co
* facebook.com
* flickr.com
* hi5.com
* instagram.com
* l.facebook.com
* last.fm
* linkedin.com
* lm.facebook.com
* lnkd.in
* meetme.com
* meetup.com
* myspace.com
* [ok.ru](http://ok.ru/)
* [pepper.ru](http://pepper.ru/)
* [pikabu.ru](http://pikabu.ru/)
* pinterest.com
* plus.google.com
* quora.com
* reddit.com
* [rutube.ru](http://rutube.ru/)
* stumbleupon.com
* t.co
* t.umblr.com
* tagged.com
* tumblr.com
* twitter.com
* vine.co
* vk.com
* xing.com
* [yaplakal.com](http://yaplakal.com/)
* youtube.com