Gravity Field
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English
  • Implementation
    • Gravity Field Implementation Types
    • Client-Side Implementation
      • 1. Gravity Field Script
        • Gravity Field Scripts Workflow
      • 2. Page Context
      • 3. Events
      • 4. Feed - General Requirements and Additional Parameters
        • Fashion
        • Electronics
        • Telecom
        • Banking and Fintech
        • eGroceries
        • Pets Supplies
        • DIY
      • 5. Cookies cloning with front-end implementation
      • Implementation on SPA-enabled sites
      • Multilingual / Multilocal Implementation
    • Server-Side API
    • Server-Side Hybrid API
    • Implementation Workflow
    • Passing User Data to Gravity Field
    • Client-side APIs
    • Obtaining "slid" from the browser console
    • Full Data Loader — Offline / Historical Purchases Onboarding
    • Full Data Loader — User Data Onboarding
    • Full Data Loader — Audience Export
  • GENERAL INFORMATION
    • Affinity Profile and How It Works
    • How to use regular expressions (RegEx)
    • Traffic Sources Identification
    • Targeting conditions definition and their applicability
    • Comparison of Targeting Conditions in Audiences, Front-end, and API Campaigns
    • Evaluators
    • Social Proof
    • What are Data Attributes
    • Technological Stack of Gravity Field
  • Platform Interface
    • Audience List View
    • Audience Creation Screen
    • Audience Targeting Conditions
    • Campaigns structure
    • Campaigns List Screen
    • Frontend campaigns creation
    • API Campaigns List Screen
    • API campaigns creation
    • Working with Templates
    • Working with Variables in Variations
    • API logs
    • Evaluators List View
    • Evaluator Creation Flow
    • Strategy List Screen
    • Recommendation Strategies Creation
    • Recommendation Strategies
    • User Management for GF Admins
    • Campaign Activity-logs
    • Dynamic Allocation
  • Running and QAing Campaigns
    • Disabling GF script
    • Campaign naming
  • Analytics
    • Personalization Campaigns Report
    • Outliers
    • Statistical Significance
    • A/B testing Approaches and Framework
    • A/A testing
    • Purchase data export
    • Campaings and Users Raw data Export
    • Approach to PoC Analysis
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On this page
  • Traffic sources types
  • Data collection
  • Order of applying rules regarding the traffic source
  • Search engines list
  • Social networks list

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  1. GENERAL INFORMATION

Traffic Sources Identification

PreviousHow to use regular expressions (RegEx)NextTargeting conditions definition and their applicability

Last updated 1 year ago

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Created: 25.08.2023

Updated: 25.08.2023

Author: Polina A.

Traffic sources types

  • Direct: users who have come to the site directly by entering the website URL in the browser's address bar, clicking a bookmark, or via email. These users do not have information about a referring site.

  • Search: users who have come from search engines.

  • Paid Search:

    • Users who have come from Google SEM campaigns (paid traffic). Their referring domain is "googleadservices," and the first pageview in the session contains the URL parameter 'gclid' or 'gclsrc'.

    • Users who have come from Yandex SEM campaigns. Their referring domain is 'yandex,' and the first pageview in the session contains the URL parameter 'yclid.'

  • Social: users who have come from major social platforms.

  • Referral: users who have been redirected to your site from a third-party site that is not a search engine, social network, or paid traffic.

All traffic sources use the referring domain as a parameter. You can view the referring URL (previous URL) in a session by entering "document.referrer" in your browser's console (usually found in the browser's developer tools).

Data collection

In the front-end implementation, the information about the referring domain is collected by the script. In the server-side API implementation, the information is taken from context.page.referrer parameter of calls to page or choose endpoints.

Order of applying rules regarding the traffic source

  1. Direct

  2. Paid Search

  3. Search

  4. Social

  5. Referral

Search engines list

All domains listed below include all protocols and subdomains (including “www”), i.e., about.com includes:

http://about.com

https://about.com

http://.*about.com

https://.*about.com

  • about.com

  • ask.com

  • baidu.com

  • bing.com

  • daum.net

  • duckduckgo.com

  • kvasir.no

  • lycos..* — using regular expressions, other variations are also considered.

  • nortonsafe.search.ask.com

  • rambler.ru

  • search.aol.com

  • search.com

  • search.naver.com

  • search.virgilio.it

  • xfinity.com

  • searchlock.com

  • yahoo..* — using regular expressions, other variations are also considered.

  • yandex..* — using regular expressions, variations such as yandex.kz, yandex.ua, and others are also considered.

Social networks list

  • ask.fm

  • badoo.com

  • classmates.com

  • corp.stumbleupon.com

  • digg.com

  • disqus.com

  • dzen.ru

  • ello.co

  • facebook.com

  • flickr.com

  • hi5.com

  • instagram.com

  • l.facebook.com

  • last.fm

  • linkedin.com

  • lm.facebook.com

  • lnkd.in

  • meetme.com

  • meetup.com

  • myspace.com

  • pinterest.com

  • plus.google.com

  • quora.com

  • reddit.com

  • stumbleupon.com

  • t.co

  • t.umblr.com

  • tagged.com

  • tumblr.com

  • twitter.com

  • vine.co

  • vk.com

  • xing.com

  • youtube.com

google..* — using regular expressions, variations such as , , and others are also considered.

360.cn
biglobe.ne.jp
ecosia.org
google.kz
google.ua
goo.ne.jp
isearch.avg.com
search.centrum.cz
search.tut.by
search.ukr.net
search1.me
smt.docomo.ne.jp
so.com
sogou.com
startsiden.no
szukaj.onet.pl
qwant.com
wp.pl
ok.ru
pepper.ru
pikabu.ru
rutube.ru
yaplakal.com
Search engines list
Social networks list