Gravity Field
English
English
  • Implementation
    • Gravity Field Implementation Types
    • Client-Side Implementation
      • 1. Gravity Field Script
        • Gravity Field Scripts Workflow
      • 2. Page Context
      • 3. Events
      • 4. Feed - General Requirements and Additional Parameters
        • Fashion
        • Electronics
        • Telecom
        • Banking and Fintech
        • eGroceries
        • Pets Supplies
        • DIY
      • 5. Cookies cloning with front-end implementation
      • Implementation on SPA-enabled sites
      • Multilingual / Multilocal Implementation
    • Server-Side API
    • Server-Side Hybrid API
    • Implementation Workflow
    • Passing User Data to Gravity Field
    • Client-side APIs
    • Obtaining "slid" from the browser console
    • Full Data Loader — Offline / Historical Purchases Onboarding
    • Full Data Loader — User Data Onboarding
    • Full Data Loader — Audience Export
  • GENERAL INFORMATION
    • Affinity Profile and How It Works
    • How to use regular expressions (RegEx)
    • Traffic Sources Identification
    • Targeting conditions definition and their applicability
    • Comparison of Targeting Conditions in Audiences, Front-end, and API Campaigns
    • Evaluators
    • Social Proof
    • What are Data Attributes
    • Technological Stack of Gravity Field
  • Platform Interface
    • Audience List View
    • Audience Creation Screen
    • Audience Targeting Conditions
    • Campaigns structure
    • Campaigns List Screen
    • Frontend campaigns creation
    • API Campaigns List Screen
    • API campaigns creation
    • Working with Templates
    • Working with Variables in Variations
    • API logs
    • Evaluators List View
    • Evaluator Creation Flow
    • Strategy List Screen
    • Recommendation Strategies Creation
    • Recommendation Strategies
    • User Management for GF Admins
    • Campaign Activity-logs
    • Dynamic Allocation
  • Running and QAing Campaigns
    • Disabling GF script
    • Campaign naming
  • Analytics
    • Personalization Campaigns Report
    • Outliers
    • Statistical Significance
    • A/B testing Approaches and Framework
    • A/A testing
    • Purchase data export
    • Campaings and Users Raw data Export
    • Approach to PoC Analysis
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  1. Implementation
  2. Client-Side Implementation
  3. 4. Feed - General Requirements and Additional Parameters

Banking and Fintech

Banking_GF_Feed Template.csv

Field
Description
Format
Example
Usage

sku

Product's unique identifier

String (up to 256 characters)

12378

group_id

Product group identifier — variants of a single product distinguished by certain attributes

String (up to 256 characters)

12378

name

Product name (as it is shown in the widget)

String (up to 1000 characters)

Debit All Airlines Card

url

Link to the product

String (up to 1000 characters)

https://bank.com/debit-cards/all-airlines/

price

Price

Float

50.00

in_stock

Stock availability

Boolean

TRUE / FALSE

image_url

Product image link

String (up to 1000 characters)

https://bank.com/debit_all_airlines.jpg

categories

Categories the product belongs to, from the broadest to the most specific

String (separator "|" with no extra spaces, up to 1000 characters)

Cards|Debit Cards

keywords

Additional product information separated using "|". Filling in this property is necessary for calculating product similarity scoring (only used for the Similarity strategy). Keywords should be specified from general to specific (or from the most important to the least important), as the system will exclude the last word if the entire set does not match. For example, if the set of keywords is "Outerwear|Women's|Coats|Black" - if no products have the exact same set, the system will search for products with keywords "Outerwear|Women's|Coats" and so on, until only the first keyword remains.

String (separator "|" with no extra spaces, up to 1000 characters)

cashback|miles|instant issue|contactless

review_count

Amount of reviews for product

String (up to 1000 characters)

60

rating

Product star rating

String (up to 1000 characters)

10

is_sale

Attribute indicating that the product is discounted

String (up to 1000 characters)

TRUE / FALSE

Affinity

sale_badge_url

Sale badge image link

String (up to 1000 characters)

https://web.com/sale_badge.jpg

margin_group

Relative product margin

String (up to 1000 characters)

15

Keywords+Affinity

card_type

Card type

String (up to 1000 characters)

Debit

Affinity

payment_system

Payment processor

String (up to 1000 characters)

Mastercard

Keywords+Affinity

cashback

Cashback percent

String (up to 1000 characters)

3%

bonus_type

Bonus type

String (up to 1000 characters)

miles

Keywords

product_type

Product type

String (up to 1000 characters)

card

Affinity

co-brand

CoBrand

String (up to 1000 characters)

Virgin Galactic

Keywords+Affinity

PreviousTelecomNexteGroceries

Last updated 1 year ago

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