Social Proof

Created: 12.04.23

Updated: 12.04.23

Author: Anastasia N.

What are Social Proof Campaigns?

Social Proof campaigns motivate users to make purchases of a specific product by displaying messages highlighting its popularity.

Such information can be displayed through:

• Labels/badges on the product card

• Pop-up messages in the product card

Social Proof communication can be both general:

• "Popular product"

and detailed:

• "Today, the product was purchased 9 times"

The recommended metric for assessing the effectiveness of Social Proof campaigns is the number of product additions to the cart (Add to Cart event).

What Social Proof is Based On

As Social Proof metrics, the following are available:

• The number of product views

• The number of product purchases

This data can be displayed for the following periods:

• 1 day

• 2 days

• 1 week

• 2 weeks

• 1 month

Data is collected for complete days based on UTC+3 time zone. For example, when selecting a period of 1 day, data from the entire previous day is used.

Pages Where Social Proof Can Be Implemented

Social Proof can be implemented on any page that features one or more products.

Technical Requirements for Launching Social Proof Campaigns

	What is Mandatory
Page Context	Correct markup of the page context. In the case of product pages, the SKU specified in the PRODUCT context is used to obtain information about the number of views/purchases of the product.
Product Feed	Matching SKUs in the feed with SKUs in the context

Additional info: Social Proof and Product Data