Gravity Field
English
English
  • Implementation
    • Gravity Field Implementation Types
    • Client-Side Implementation
      • 1. Gravity Field Script
        • Gravity Field Scripts Workflow
      • 2. Page Context
      • 3. Events
      • 4. Feed - General Requirements and Additional Parameters
        • Fashion
        • Electronics
        • Telecom
        • Banking and Fintech
        • eGroceries
        • Pets Supplies
        • DIY
      • 5. Cookies cloning with front-end implementation
      • Implementation on SPA-enabled sites
      • Multilingual / Multilocal Implementation
    • Server-Side API
    • Server-Side Hybrid API
    • Implementation Workflow
    • Passing User Data to Gravity Field
    • Client-side APIs
    • Obtaining "slid" from the browser console
    • Full Data Loader — Offline / Historical Purchases Onboarding
    • Full Data Loader — User Data Onboarding
    • Full Data Loader — Audience Export
  • GENERAL INFORMATION
    • Affinity Profile and How It Works
    • How to use regular expressions (RegEx)
    • Traffic Sources Identification
    • Targeting conditions definition and their applicability
    • Comparison of Targeting Conditions in Audiences, Front-end, and API Campaigns
    • Evaluators
    • Social Proof
    • What are Data Attributes
    • Technological Stack of Gravity Field
  • Platform Interface
    • Audience List View
    • Audience Creation Screen
    • Audience Targeting Conditions
    • Campaigns structure
    • Campaigns List Screen
    • Frontend campaigns creation
    • API Campaigns List Screen
    • API campaigns creation
    • Working with Templates
    • Working with Variables in Variations
    • API logs
    • Evaluators List View
    • Evaluator Creation Flow
    • Strategy List Screen
    • Recommendation Strategies Creation
    • Recommendation Strategies
    • User Management for GF Admins
    • Campaign Activity-logs
    • Dynamic Allocation
  • Running and QAing Campaigns
    • Disabling GF script
    • Campaign naming
  • Analytics
    • Personalization Campaigns Report
    • Outliers
    • Statistical Significance
    • A/B testing Approaches and Framework
    • A/A testing
    • Purchase data export
    • Campaings and Users Raw data Export
    • Approach to PoC Analysis
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On this page
  • What are Social Proof Campaigns?
  • What Social Proof is Based On
  • Pages Where Social Proof Can Be Implemented
  • Technical Requirements for Launching Social Proof Campaigns

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  1. GENERAL INFORMATION

Social Proof

Created: 12.04.23

Updated: 12.04.23

Author: Anastasia N.

What are Social Proof Campaigns?

Social Proof campaigns motivate users to make purchases of a specific product by displaying messages highlighting its popularity.

Such information can be displayed through:

  • Labels/badges on the product card

  • Pop-up messages in the product card

Social Proof communication can be both general:

  • "Popular product"

and detailed:

  • "Today, the product was purchased 9 times"

The recommended metric for assessing the effectiveness of Social Proof campaigns is the number of product additions to the cart (Add to Cart event).

What Social Proof is Based On

As Social Proof metrics, the following are available:

  • The number of product views

  • The number of product purchases

This data can be displayed for the following periods:

  • 1 day

  • 2 days

  • 1 week

  • 2 weeks

  • 1 month

Data is collected for complete days based on UTC+3 time zone. For example, when selecting a period of 1 day, data from the entire previous day is used.

Pages Where Social Proof Can Be Implemented

Social Proof can be implemented on any page that features one or more products.

Technical Requirements for Launching Social Proof Campaigns

What is Mandatory

Page Context

Correct markup of the page context. In the case of product pages, the SKU specified in the PRODUCT context is used to obtain information about the number of views/purchases of the product.

Product Feed

Matching SKUs in the feed with SKUs in the context

PreviousEvaluatorsNextWhat are Data Attributes

Last updated 1 year ago

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Additional info:

Social Proof and Product Data