Gravity Field
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English
  • Implementation
    • Gravity Field Implementation Types
    • Client-Side Implementation
      • 1. Gravity Field Script
        • Gravity Field Scripts Workflow
      • 2. Page Context
      • 3. Events
      • 4. Feed - General Requirements and Additional Parameters
        • Fashion
        • Electronics
        • Telecom
        • Banking and Fintech
        • eGroceries
        • Pets Supplies
        • DIY
      • 5. Cookies cloning with front-end implementation
      • Implementation on SPA-enabled sites
      • Multilingual / Multilocal Implementation
    • Server-Side API
    • Server-Side Hybrid API
    • Implementation Workflow
    • Passing User Data to Gravity Field
    • Client-side APIs
    • Obtaining "slid" from the browser console
    • Full Data Loader — Offline / Historical Purchases Onboarding
    • Full Data Loader — User Data Onboarding
    • Full Data Loader — Audience Export
  • GENERAL INFORMATION
    • Affinity Profile and How It Works
    • How to use regular expressions (RegEx)
    • Traffic Sources Identification
    • Targeting conditions definition and their applicability
    • Comparison of Targeting Conditions in Audiences, Front-end, and API Campaigns
    • Evaluators
    • Social Proof
    • What are Data Attributes
    • Technological Stack of Gravity Field
  • Platform Interface
    • Audience List View
    • Audience Creation Screen
    • Audience Targeting Conditions
    • Campaigns structure
    • Campaigns List Screen
    • Frontend campaigns creation
    • API Campaigns List Screen
    • API campaigns creation
    • Working with Templates
    • Working with Variables in Variations
    • API logs
    • Evaluators List View
    • Evaluator Creation Flow
    • Strategy List Screen
    • Recommendation Strategies Creation
    • Recommendation Strategies
    • User Management for GF Admins
    • Campaign Activity-logs
    • Dynamic Allocation
  • Running and QAing Campaigns
    • Disabling GF script
    • Campaign naming
  • Analytics
    • Personalization Campaigns Report
    • Outliers
    • Statistical Significance
    • A/B testing Approaches and Framework
    • A/A testing
    • Purchase data export
    • Campaings and Users Raw data Export
    • Approach to PoC Analysis
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  1. Implementation

Client-Side Implementation

The general implementation process consists of the following stages (the process is described in more detail in the documentation by the links below):

  1. Script installation. 1. Gravity Field Script

  2. Context setup. 2. Page Context Context markup is a message to the platform about which page the user is currently on.

  3. Setting up events for key metrics. 3. Events

    For e-commerce "add to cart" and "purchase" events are mandatory. For properties that do not sell products, within the framework of the same events, other key metrics can be passed to the platform.

  4. Product feed creation. 4. Feed - General Requirements and Additional Parameters

    The feed should contain information about all the products and services the company provides. The feed is used for:

    • product recommendations,

    • user interests calculations (user affinity),

    • displaying Social Proof,

    • and in may other use cases.

  5. Ensuring seamless user identification regardless of the limitations of the browser used (cloning third-party cookies). 5. Cookies cloning with front-end implementation

  6. Configuring SPA events (similar to page changes on non-SPA websites). Implementation on SPA-enabled sites

PreviousGravity Field Implementation TypesNext1. Gravity Field Script

Last updated 1 year ago

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