Comparison of Targeting Conditions in Audiences, Front-end, and API Campaigns

Full Description of Targeting Conditions in Audiences

Full Description of Targeting Conditions in Front Campaigns and API Campaigns

Condition
Audiences
Front Campaigns
API Campaigns
Comments

Who / Audience

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Who / Browser

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Determined by script for front implementation; determined based on the value in context.device.userAgent for API implementation

Who / Traffic source

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Determined by script for front implementation; determined based on context.page.referrer for API implementation

Who / Device category

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Determined by script for front implementation; determined based on the value in context.device.userAgent for API implementation

Who / Country

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For front implementation, value is taken from a dictionary based on country code. For API implementation, determined based on the user's IP passed in context.device.ip

Who / Region

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For front implementation, value is taken from a dictionary based on country code. For API implementation, determined based on the user's IP passed in context.device.ip

Who / City

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For front implementation, the value is taken from a dictionary based on country code. For API implementation, determined based on the user's IP passed in context.device.ip

Who / Number of Pageviews

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Works within a session for targeting and according to audience window for audiences

Who / New user

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Who / Cookie

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-

Who / URL visit

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Works within a session for targeting and according to audience window for audiences

Who / Products added to cart

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Works within a session for targeting and according to audience window for audiences

Who / Products viewed

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Works within a session for targeting and according to audience window for audiences

Who / Products purchased

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Works within a session for targeting and according to audience window for audiences

Who / Custom Attribute

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Works similarly to "Where / Custom evaluator" in Front campaigns

Who / Event Trigger

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Who / Event Trigger By Property

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Where / Page URL

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Can be used in combination with the "ignore URL parameters" function, i.e., without considering URL parameters for targeting

Where / Page type

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According to page context

Where / Category page

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Where / Product page

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Where / Product popularity (views)

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Where / Product popularity (purchases)

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Where / Custom evaluator

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Works similarly to "Who / Custom Attribute" in API campaigns

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