Gravity Field
English
English
  • Implementation
    • Gravity Field Implementation Types
    • Client-Side Implementation
      • 1. Gravity Field Script
        • Gravity Field Scripts Workflow
      • 2. Page Context
      • 3. Events
      • 4. Feed - General Requirements and Additional Parameters
        • Fashion
        • Electronics
        • Telecom
        • Banking and Fintech
        • eGroceries
        • Pets Supplies
        • DIY
      • 5. Cookies cloning with front-end implementation
      • Implementation on SPA-enabled sites
      • Multilingual / Multilocal Implementation
    • Server-Side API
    • Server-Side Hybrid API
    • Implementation Workflow
    • Passing User Data to Gravity Field
    • Client-side APIs
    • Obtaining "slid" from the browser console
    • Full Data Loader — Offline / Historical Purchases Onboarding
    • Full Data Loader — User Data Onboarding
    • Full Data Loader — Audience Export
  • GENERAL INFORMATION
    • Affinity Profile and How It Works
    • How to use regular expressions (RegEx)
    • Traffic Sources Identification
    • Targeting conditions definition and their applicability
    • Comparison of Targeting Conditions in Audiences, Front-end, and API Campaigns
    • Evaluators
    • Social Proof
    • What are Data Attributes
    • Technological Stack of Gravity Field
  • Platform Interface
    • Audience List View
    • Audience Creation Screen
    • Audience Targeting Conditions
    • Campaigns structure
    • Campaigns List Screen
    • Frontend campaigns creation
    • API Campaigns List Screen
    • API campaigns creation
    • Working with Templates
    • Working with Variables in Variations
    • API logs
    • Evaluators List View
    • Evaluator Creation Flow
    • Strategy List Screen
    • Recommendation Strategies Creation
    • Recommendation Strategies
    • User Management for GF Admins
    • Campaign Activity-logs
    • Dynamic Allocation
  • Running and QAing Campaigns
    • Disabling GF script
    • Campaign naming
  • Analytics
    • Personalization Campaigns Report
    • Outliers
    • Statistical Significance
    • A/B testing Approaches and Framework
    • A/A testing
    • Purchase data export
    • Campaings and Users Raw data Export
    • Approach to PoC Analysis
Powered by GitBook
On this page
  • Fashion

Was this helpful?

  1. Implementation
  2. Client-Side Implementation
  3. 4. Feed - General Requirements and Additional Parameters

Fashion

Previous4. Feed - General Requirements and Additional ParametersNextElectronics

Last updated 1 year ago

Was this helpful?

Fashion

Vertical Specifics: Size can be an affinity attribute. In this case, for proper user profile collection, it's important that sizes are unified across the site/app.

Field
Description
Format
Example
Usage

sku

Unique identifier of a product

String (up to 256 characters)

123456

group_id

Product Group Identifier — variants of a single product distinguished by certain attributes

String (up to 256 characters)

123456

name

Product name (as shown in the widget)

String (up to 1000 characters)

Long Red Dress from Gucci

url

Link to the product

String (up to 1000 characters)

https://www.fashion.com/product/5405787-long-red-dress/

price

Price

Float

183.00

in_stock

Stock availability

Boolean

TRUE / FALSE

image_url

Product image link

String (up to 1000 characters)

https://st.fashion.com/magento/i/99/99/98/2/01_434.jpg?u=1558733174

categories

Categories the product belongs to, from the broadest to the most specific

String (separator "|" with no extra spaces, up to 1000 characters)

Clothes|Women|Dressses

keywords

Additional product information separated by "|". Filling in this property is necessary for calculating product similarity (only for the Similarity strategy). Keywords should be specified from general to specific. When checking for matches, the system removes the last word if the entire set does not match. For example, if the keyword set is "Outerwear|Women|Coat|Black" - if there are no products with the exact same set of keywords, the system will search for products with keywords "Outerwear|Women|Coat" and so on until only the first keyword remains.

String (up to 1000 characters)

Gucci|red|sale|for pregnant|adult|SS

old_price

Price before discount

String (up to 1000 characters)

203.18

review_count

Amount of reviews for product

String (up to 1000 characters)

99

rating

Product star rating

String (up to 1000 characters)

4.8

is_sale

Attribute indicating that the product is discounted

String (up to 1000 characters)

TRUE

Affinity

sale_badge_url

Sale badge image link

String (up to 1000 characters)

https://web.com/sale_badge.jpg

is_bestseller

Attribute indicating that the product is a bestseller

String (up to 1000 characters)

TRUE

Affinity

bestseller_badge_url

Bestseller badge image link

String (up to 1000 characters)

https://web.com/bestseller_badge.jpg

is_new

Attribute indicating that the product is new

String (up to 1000 characters)

TRUE

Affinity

new_badge_url

New badge image link

String (up to 1000 characters)

https://web.com/new_badge.jpg

in_stock_status

Relative product stock availability

String (up to 1000 characters)

low

margin_group

Relative product margin

String (up to 1000 characters)

3

product_accessory

Attribute indicating if the product is usually purchased as a transaction driver, as an accessory to the transaction driver or is a service

String (up to 1000 characters)

product

brand

Brand

String (up to 1000 characters)

Van Laack

Keywords+Affinity

color

Color

String (up to 1000 characters)

Red

Keywords+Affinity

gender

Gender

String (up to 1000 characters)

Women

Keywords+Affinity

age_group

Age group

String (up to 1000 characters)

Adults

Keywords+Affinity

size

Size

String (up to 1000 characters)

46L

Keywords+Affinity

special_features

Special Features

String (up to 1000 characters)

for pregnant

Keywords+Affinity

season

Season

String (up to 1000 characters)

Spring-Summer-23

Keywords+Affinity

713B
Fashion_GF_Feed_Template (3).csv